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Years of experience

About company

Al Safwah Al Asriyyah for Metal Production L.L.C.

(AlSafwah) was founded in 2016 in Riyadh, Saudi Arabia, with a mission to cater the increasing demand for Aluminium, metal and Glass products and services in the local Market.

Over the last years we have grown to become one of the most prestigious companies in the field of architectural metal and glass works with a focus on designing and fabricating aluminum, steel, stainless steel and glass which covers various components such as aluminum doors, windows, curtain walls, and skylights, shower doors, spider facades, stainless steel handrails, glass railing, steel space frame, stainless steel space frame.

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+966 56 189 5017

Vision

Our vision is to be one stop shop for architectural solutions in metal industry by providing client focused service through our responsible practice in metal to architectural design. To lead the growing and continuous demand for high quality, reliable, competitive and affordable Metal, Aluminium and Glass products in the field of Construction Industry by providing an excellent and committed services to all our clients.

Mission

Our mission is to build solid engineering know how that covers all metal industries such as aluminum, steel, stainless steel and space frame. No matter how design is complicated or how many metals are used we can fulfill it! To create and develop a trusting, partnership relation with our clients by providing innovative solutions in their projects through engineering value, designs and services.

Value Chain

The value chain is so-called because the intent company’s activities are to create value for our clients. We realize that our value chain is embedded in a larger system of activities including the value chains of our suppliers which will affect product quality and profitability. Accordingly, we enhance our internally performed activities and collaborate closely to identify mutual cost-saving opportunities and control product quality by building win-win relationships with our suppliers.
AlSafwah depends on its value chain activities how effectively it delivers value to the customers and its ability to differentiate itself from rivals

Core Values

• Integrity
• Quality
• Accountability
• Teamwork
• Passion

Watch how

our working

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Christine Eve

Founder & CEO

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Kevin Smith

Customer

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Jessica Brown

Founder & CEO

Objectives

Our vision will be translated into both financial objectives (related to the financial performance) and strategic objectives (to strengthen market standing, competitiveness and future business prospect).

For strategic success, we will balance between strategic and financial objectives since the financial targets are lagging indicators that reflect the result of past decisions while strategic targets are leading indicators of the company’s future.

Objectives will be planned to be high enough to stretch an organization to perform at its best potential.

Setting objectives for every organizational level by breaking it down into performance targets for each functional and operating area (it is a top-down process that is extended to the lowest organizational level.

The most important objective’s characteristic is to be measurable (what can’t be measured can’t be improved) such a characteristic objective would be translated to a workable plan and act as an effective performance measure.